Factors Influencing Consumer Behaviour

Personal Factors There are many personal factors like age lifestyle occupation income etc. Purchasing power is one of the prime factors Influencing Consumer Behaviour.

Factors Influencing Consumer Decisions Situational Factors Buying Task Marketing Offerings Personal Factors Demog Business Analysis Life Stages Psychology

Personal Factors- i Age and Life Cycle Stage- ii Occupation- iii Economic Circumstances- iv Life Style and Personality-.

. Cultural factors have a strong influence on consumer behavior. Table of Contents 1Cultural Factors- i Culture- ii Sub-Culture- iii Social Class- 2. Social Factors- i Family- ii Reference Groups- iii Opinion Leaders- 3.

During the process of buying behaviour does therefore necessitate a critical decision making their buying behaviours are highly investigation by the researchers in every nook and corner of influenced by cultural factors social factors personal the world. In fact this is one major factor that influences consumer behaviour. All of these factors play a huge role in triggering consumer behavior and actions.

Consumer Behaviour Personal factors. These include culture age knowledge awareness profession and so on. It clearly defines the purchasing capacity of consumers.

There are three categories of factors that influence customers buying behavior. You can increase your customers motivation by appealing to the pain they currently feel and your product can solve. These personal factors vary from person to person.

Most market researchers believe a persons family is one of the biggest determinants of buying behavior. For example imagine a consumer who is well-traveled with a wide exposure to various cuisines and. These factors are the values and ideologies of a community or group of individuals.

It may include the needs wants values perception or preferences which are acquired by a person from the community they are part of. In India many studies have been undertaken by factors and psychological factors. Personal Aspects - There are several personal factors that influence consumer behavior.

Consumer behaviour studies how different consumers individuals groups or organisations select acquire utilise and discard concepts products and services to fulfil their needs and desires. Some cultural factors are. 32 The factors which influence consumer behaviour.

Ad Browse Discover Thousands of Business Investing Book Titles for Less. The sub factors under personal factor are listed below. Cultural factors include a consumers culture subculture and social class.

Psychological factors influencing consumer behaviour ie perception A key facet of consumer behaviour is the study of the psychological forces that drive customers to do certain things and act in certain ways. They are also important to the consumers and it affects their purchasing behavior. Culture These set of factors may have a strong influence on consumer buying behaviour.

Some of the main personal factors are as follows. It denotes the limit of the people for purchasing different products for satisfying their wants. The five major factors that influence consumer behaviour are as follows Psychological Factors Human psychology plays a major role in understanding consumer behaviour.

7 7Analysis of Factors Affecting Consumer Purchase Behavior. These factors are often inherent in our values and decision processes. Subculture There exist some subcultures within a big cultural group.

Difficult to measure but psychological factors are powerful enough to influence a buying decision. With that in mind then here are the key factors influencing consumer behaviour and how to apply them to customer service. 5 55 Factors Influencing Consumer Behavior Analytics Steps.

Kotler and Armstrong 2008 classify these as. 4 4Which Economic Factors Most Affect the Demand for Consumer. A number of personal factors also influence the consumer behaviour.

A consumers buyer behaviour is influenced by four major factors. Search Save Online Today. Cultural Social Personal and Psychological.

6 6economic factors affecting consumer behaviour. Ad Find discounts on Consumer behavior hawkins. Some of the important psychological factors are as follows Motivation.

The social factors influencing consumer behaviour are a Family b Reference Groups c Roles and status. Psychological Factors Affecting Consumer Behaviour. 9 9Economic Factors That.

Nuclear family and Joint family. Age of a consumer and his life cycle are two most important sub factors under personal factors. There are two types of families in the buyers life viz.

The influence of culture varies from place to place. Age and Life Cycle Stages. This means marketers have to be very careful in analyzing the culture of different groups regions and countries.

Nuclear family is that where the family size is small and individuals have higher liberty to take decisions whereas in joint families. Only product quality is not the parameter for making purchases. Psychological motivation perception learning beliefs and attitudes Personal age and life-cycle stage occupation economic circumstances lifestyle personality and self concept Cultural.

We can divide these into motivation and perception. Product may be of high quality but its price may be. Psychological cultural social personal and economic factors are some of the five significant factors determining consumer behaviour.

A persons ability to understand information perception of needs and mindset influence consumers behavior. 32 The factors which influence consumer behaviour. What consumers think or feel about market alternatives products services brands etc The most influential factors in the buying decision The impact of consumers environment on their purchases The more brands understand the pattern of behaviours of their target market the more likely they are to influence those patterns.

Ones reaction to a marketing campaign will depend on ones beliefs and state of mind. A large number of factors influence our behaviour.

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